How To Use Pinterest For Business: The Secret to Pinning Art That Sells
Are you struggling to sell your art? With the rise of social media, there's never been a better time for artists to easily and affordably promote their work and connect with buyers. If you're not already using Pinterest for your art business, you're missing out on a massive opportunity. With over 250 million active users, Pinterest provides an incredible platform for artists to showcase their work and reach a wider audience. In this article, I'll reveal the secret to creating eye-catching Pins that sell your art, from writing compelling descriptions that grab attention to using keywords to rank higher in search results. I'll also share tips on how to engage with your audience, measure performance, and stay consistent. Whether you're new to Pinterest or already using it for your business, these tips will teach you exactly how to use Pinterest for business.
Learn more about Pinterest here.
Create Eye-Catching Images
To sell your art on Pinterest, you first need to create Pins that catch the eye. This means designing images that are visually appealing and stand out from the crowd. But how do you do this? The first step is to choose high-quality images of your art. Consider adding text overlays that describe your artwork or call attention to its unique features. You might also experiment with design tools like Canva. I️ love their Pin templates!
Write Compelling Descriptions
Another important aspect of selling your art on Pinterest is writing compelling descriptions for your Pins. While eye-catching images are the first step towards gaining traction, descriptions provide the context and information necessary to convince potential buyers to click through and make a purchase directly from the Pin.
When writing Pin descriptions, keep in mind that Pinterest functions as a search engine. So unlike social media where you can post and the algorithm shows your work to a chosen audience, Pinterest uses SEO to choose who sees your Pins. Use relevant keywords that accurately describe your artwork and include any important details such as the size, medium, and inspiration behind the piece. Be sure to write in a tone that is descriptive and engaging, highlighting the unique qualities of your art and how it will enrich the buyer's life.
Consider using a call-to-action within your Pin descriptions, encouraging users to click through to your website or online shop to purchase the artwork.
Use Keywords to Rank Higher in Search Results
If you are wondering how to use Pinterest for business, it comes down to SEO and that is built on keywords. By writing compelling and accurate descriptions for your Pins, you can already increase the likelihood of your artwork being discovered on Pinterest. However, incorporating relevant keywords into your descriptions can help your Pins rank even higher in search results and reach an even wider audience.
To determine which keywords to use, consider what phrases potential buyers might be searching for when looking for artwork similar to yours. For example, if you specialize in landscape paintings, include relevant terms like "nature art," "scenic landscapes," and "nature-inspired artwork" in your descriptions.
But don't just stuff your descriptions with keywords - make sure they flow naturally and actually provide helpful information about your artwork. This will not only improve your search rankings but also entice potential buyers to click through to your website and make a purchase.
You can use sites like Ubersuggest to look up keywords. You want to look up keywords with a high volume of monthly searches but a low difficulty of ranking. You can see all of these numbers on most keyword ranking sites.
Engage with Your Audience
Make sure to keep the conversation going with your audience on Pinterest. Respond to comments and messages, ask for feedback on your artwork, and share content from other artists and influencers in your niche to your boards. Engaging with your audience not only builds trust and loyalty but also helps you understand their interests and preferences.
In addition to direct engagement, you can also create boards and pins that foster community participation. For example, you could create a board featuring artwork from your followers or host a contest or giveaway that encourages users to create and share their own pins featuring your products.
By actively engaging with your audience, you will not only increase your reach and visibility but also gain valuable insights into what resonates with potential buyers and how you can improve your overall Pinterest strategy.
Measure Your Performance
Measuring your performance on Pinterest is key to understanding the effectiveness of your strategy. It allows you to track your progress, analyze trends, and adjust your approach accordingly. By keeping an eye on key metrics, you can identify what's working well and where you need to improve. Some important metrics to track include engagement (likes, comments, and shares), click-through rates, and traffic to your website. By regularly analyzing these metrics, you can gain insights into your audience's preferences and optimize your content accordingly.
To stay consistent and keep your audience engaged, it's important to maintain a regular posting schedule. In the next section, we'll explore some tips on how to do this effectively.
To ensure that your Pinterest strategy is successful, consistency is key. It's important to maintain a regular posting schedule to keep your audience engaged. When creating a content calendar, aim to pin at least once a day, if possible. This will help you capture your audience's attention and keep them coming back for more.
Consistency also applies to the quality of the content you post. Ensure that every pin you create is visually appealing and aligns with your brand. This will help you establish a strong visual identity on the platform and attract potential customers to your business.
Additionally, consistency in messaging is crucial. Make sure that the tone and voice of your content aligns with your brand's personality and values. This will help establish trust with your audience and create a loyal following.
Remember, maintaining consistency requires dedication and effort. However, the rewards are worth it. By staying consistent, you'll create a strong presence on Pinterest, attract new customers, and keep your existing ones engaged.
I️ use Tailwind to stay consistent on Pinterest. Their robust scheduling tool helps me to schedule posts for optimal times to multiple boards. They even optimize how much you should be posting everyday. This is my secret Pinterest weapon!
In conclusion, Pinterest is a powerful tool for artists looking to boost their sales. By creating eye-catching images, writing compelling descriptions, using keywords to rank higher in search results, engaging with your audience, measuring your performance, and staying consistent, you can successfully use Pinterest for your art business. As you start pinning today, stay open to experimentation and always keep in mind: "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master." - Phil Kotler.