How to Grow Your Email Newsletter as a Creative
An email list can be one of the best marketing tools available to artists, the problem is, many stress over how to grow and best utilize this list. With only a few steps I️ will show you exactly how to grow your newsletter following to ultimately grow your business.
When clients ask how to grow their newsletter, this is the answer I️ always give first. It is the easiest way to grow your list and is so simple it's obvious...and yet not enough artists do it. To start to grow your list, simply to share about it. Let people know it exists. Your favorite followers, prime customers, and favorite fans will be excited to sign up.
Why are artists hesitant to use this technique? They worry that it feels too salesy or pushy. In reality, not everyone is seeing everything you post on social media so you have to share again and again to get seen even once. Plus, people that love your work will want to join a list that provides them benefits like inside looks, early shopping, discount codes, and whatever other offerings your newsletters might include.
A few ways to share include:
Announcing on Instagram stories or posts
DMing customers directly
Sharing on your website or blog
Having a sign up sheet at events