Naming An Art Business: Dos and Don'ts

Naming an art business can be a fun and exciting process, but it's important to consider the dos and don'ts of naming to ensure that your brand is accurately represented. A well-chosen name can help your business stand out and attract customers, while a poorly chosen name can have the opposite effect.

Do choose a name that is unique and memorable.

When naming your art business, it's important to choose a name that is unique and memorable. This will help your business stand out from competitors and make it easier for customers to remember your brand. It could be as simple as your name or something a little more creative that reflects what you might be selling. Avoid generic names that could be easily confused with other businesses in the industry. Instead, try to come up with a name that is creative and reflects the personality of your brand.

*If you plan on expanding into lots of products, etc. in the future, it could be smart to avoid using your name and instead more of a company name. Also, if you ever want to sell sometimes it is nice to not use your own name.

Don't use a name that is too generic or similar to existing businesses.

One of the biggest mistakes you can make when naming your art business is choosing a name that is too generic or similar to existing businesses. This can lead to confusion among customers and make it difficult for your brand to stand out. Conduct a thorough search to ensure that your chosen name is not already in use by another business.

Do consider the tone and personality of your brand.

When naming your art business, it's important to consider the tone and personality of your brand. Are you a fun and playful brand, or are you more serious and sophisticated? Your name should reflect this personality and tone. For example, if you're a fun and playful brand, you might consider a name like “Hayley Price Creative Crafts” On the other hand, if you're a more serious and sophisticated brand, a name like “Price Fine Art" might be more appropriate. Make sure your name accurately represents your brand and the message you want to convey to your customers.

Do research and make sure the name is available for use and not taken by someone else.

Before settling on a name for your art business, it's important to do your research and make sure the name is available for use. You don't want to invest time and money into building a brand around a name that's already used by someone else. Start by doing a simple Google search and seeing if your desired domain is available. Next turn to Instagram and other social channels and do the same. Make sure you can access the name on all accounts before committing!

I️ hope you liked this article! If you want help naming your business consider signing up for a 1:1 session with me!