How I Sold Artwork on TikTok: Tips for Artists to Grow and Sell on Social Media

Are you an artist wondering if TikTok is worth your time? I was late to the game myself. I didn’t download the app until late 2024, and even then, I didn’t take it seriously. Fast forward 10 months, and I’ve gained more followers on TikTok than I did in 10 years on Instagram. Even better? I sold artwork directly through the platform before my official collection launch.

If you’re curious about using TikTok as an artist or creative, this post breaks down my journey, how TikTok differs from Instagram, and my top tips for using the platform to grow your audience and make sales.

TikTok vs. Instagram: A Different Vibe for Artists

TikTok isn’t just another Instagram. While Instagram feels like a curated gallery wall, TikTok is raw, real, and centered on entertainment. On TikTok, there’s less emphasis on aesthetics and more on storytelling and connection. This creates huge opportunities for artists, especially those willing to show their process and personality.

Here’s what I noticed:

• TikTok is less crowded with professional artists. That means you can stand out more easily.

• TikTok buyers act more impulsively. They’re curious and open to supporting smaller creators.

• Instagram is steady and curated. Growth is slower but builds long-term relationships.

  
  

How I Grew on TikTok (and Sold Art!)

I started posting consistently in December 2024 and found my rhythm a few months later. My most successful posts included:

• Behind-the-scenes videos of my painting process

• Storytelling content about my collections

• Art turnaround videos showcasing finished pieces

Before the official launch of my Reading Girls collection, half of the pieces sold directly to TikTok followers. That momentum carried over to Instagram and email sign-ups, which fueled the rest of my launch.

What Content Works for Artists on TikTok?

• Process videos: People love watching art come to life.

• Storytelling: Share why you created a collection or what inspires you.

• Casual, unpolished posts: No need for perfect lighting or editing.

• Trends: Use popular audios and hashtags to get discovered.

Remember: what works on Instagram won’t automatically work on TikTok. Experiment and see what resonates.

3 Key TikTok Tips for Artists

1. Show up authentically. TikTok rewards realness over perfection.

2. Repurpose content strategically. Reels can work on TikTok (and vice versa) with slight adjustments.

3. Engage with your audience. Reply to comments and DMs to build trust.

   
   

Why TikTok Might Be Right for You

If you enjoy storytelling, behind-the-scenes content, or playful marketing, TikTok is worth exploring. It’s also perfect for artists who want to test ideas and connect with new buyers.

Final Thoughts

TikTok helped me sell artwork, grow my audience, and build an engaged community. It takes time to understand the platform, but the rewards can be huge.

If you’re an artist looking to expand your online presence, TikTok might just be the tool you need.

Ready to grow your art business?

• Follow me on TikTok and Instagram: @HayleyPriceWhite

• Subscribe to my Substack for weekly tips and insights: https://hayleypricewhite.substack.com/

• Listen to The Art Coaching Club Podcast

  
  

Have you tried TikTok as an artist? Share your experience in the comments below!