Finding Your Signature Style and Building an Art Career with Susie Stokes Gibson

Hayley
Jul 22
2 min read

In this blog, we’re diving into the creative journey of Susie Stokes Gibson, a talented artist known for her bold, feminine-meets-masculine aesthetic and her ability to create art that resonates deeply with her audience. In our recent conversation, Susie shared how she developed her unique style, the challenges of branding herself in a competitive art world, and how she uses platforms like TikTok to reach new collectors and grow her business.

Developing a Signature Artistic Style

Susie’s work combines impressionism and realism, with bold colors and dynamic strokes. Inspired by Southern culture, Western motifs, and icons of the 1960s and 70s, her large-scale charcoal drawings evoke strength and elegance. Her velvet-like style has become a recognizable signature.

Branding and Marketing Her Work

During her first year as a professional artist, Susie focused on clarifying her brand identity. After experimenting with different approaches, she defined her ideal client as someone with a “Ralph Lauren meets Texas ranch” aesthetic. By aligning her website, Instagram, and TikTok content to reflect this style, Susie created a cohesive brand that attracts collectors who value her perspective.

Leveraging TikTok for Growth

TikTok has become a powerful marketing tool for Susie. She shares behind-the-scenes videos, progress shots, and stories about her process—content that has led directly to commissions and sales. TikTok’s relaxed nature compared to Instagram allows her to post more frequently and reach new audiences.

Upcoming Collection and Pricing Strategy

Susie’s latest series features iconic figures like Dolly Parton and JFK. With a professional photoshoot planned for the launch, she’s carefully preparing her strategy. She has adopted a thoughtful pricing approach, valuing the time and energy invested in each piece, and setting prices that reflect this commitment.

Advice for Aspiring Artists

Susie encourages artists to focus on authenticity and find their unique voice to guide their brand. She emphasizes patience and self-compassion, reminding others that building a sustainable art career takes time.

Learn more about Susie Stokes Gibson