I'm thrilled to share some exciting insights from my recent podcast episode where I had the pleasure of hosting Malia Schreiber, the owner of Millennial Mrktg. We had an enlightening conversation about the importance of marketing for artists and how it can be a game-changer for your artistic journey.
Instagram - Your Artistic Canvas: Instagram is a visual paradise for artists. Consistency is key, with a recommendation of posting at least four times a week. Don't forget to explore the power of video content, like time-lapse videos of your creative process.
Repurpose and Reuse: Don't let your old photos, videos, and graphics gather digital dust. Repurpose them to showcase your growth and evolution as an artist. Remember, your followers love to see your journey!
Engage Authentically: Instagram is not just about likes, it's about building deeper connections. Engage with your followers through comments, shares, and follows.
Facebook - The Necessary Platform: Despite its mixed reputation, Facebook is a valuable tool for reaching a specific audience. Facebook groups can be a goldmine for connecting with potential customers and building a community around your brand.
TikTok - The Authentic Platform: TikTok's focus on video content and authenticity makes it a great platform for artists. Cross-posting videos from Instagram to TikTok can help you reach a wider demographic.
Pinterest - The Underrated Platform: Pinterest is a visual search engine that can generate significant views and shares for your work. It's a platform that shouldn't be overlooked.
Converting Followers into Customers: Having a clear call to action and providing incentives can help convert your followers into website visitors and email subscribers. Remember, selling and authenticity can go hand in hand.
Email Marketing - The Personal Touch: Email marketing is a powerful tool that feels more personal than social media. Building an email list and sending out regular newsletters can significantly boost your business.
Consulting Services - The Guiding Light: Marketing is constantly evolving, and having a guide can ensure you're on the right track. Consulting services can provide valuable feedback and strategies to help your business grow.
I hope these insights inspire you to explore new marketing strategies for your art. Remember, your art deserves to be seen, and effective marketing can help you achieve that.