Pinterest is more than just a platform for inspiration—it’s an incredibly powerful tool for artists looking to sell their work and grow their brand. If you’ve been wondering how to use Pinterest to reach your ideal buyers, you’re in the right place. In this post, I’ll walk you through six practical steps that will help you sell on Pinterest effectively and make this visual platform work for your art business.
1. Optimize Your Pinterest Profile
Your profile is your first impression, so let’s make it count! Craft a bio that highlights your artistic style and connects with potential buyers. Use clear, concise language and include keywords like “original art for sale” to make sure your profile is searchable. Don’t forget to link your portfolio or online shop—it’s crucial that visitors know where to buy your work!
Also, choose professional, cohesive images for your profile photo and cover image. These visuals set the tone for your brand and create a polished, inviting space for buyers to explore.
2. Create Strategic Pins
When pinning your art, quality matters. Use vertical images (they perform best on Pinterest) and showcase your pieces from multiple angles or in styled mockups. These not only show off your work but help potential buyers visualize how your art will look in their own spaces.
In your pin descriptions, include keywords like “modern abstract art” or “floral paintings for sale,” but keep the tone conversational. You want to make your art feel accessible and desirable, not like a hard sell. If your pieces are available for purchase, mention that in the pin description and include a direct link to your shop.
3. Pin Consistently
Consistency is key to staying visible on Pinterest. Aim to pin 5-10 times a day. Yes, that sounds like a lot, but using a scheduling tool like Tailwind can make it manageable. Regular pinning keeps your art in front of fresh eyes and boosts engagement with your content.
Repinning older content is also a smart way to keep it circulating and introduce it to new users. Don’t be afraid to mix in other artists’ work, mood boards, or inspirational quotes—it creates a well-rounded profile that shows off your artistic taste.
4. Leverage Pinterest SEO
Pinterest isn’t just a visual platform—it’s a search engine. This means your success depends heavily on keywords. Do some research to find out what’s trending in your niche (e.g., “coastal abstract art” or “colorful home decor”) and use those terms in your pin descriptions and board titles. This will help you show up in search results and reach buyers who are looking for exactly what you create.
Don’t forget about long-tail keywords! These specific phrases, like “affordable art for modern homes,” are more targeted and can help you stand out in a crowded space.
5. Engage with Your Audience
Pinterest is a community. Yes, it’s a place to share your work, but it’s also where you can connect with other artists and buyers. Engage with your audience by commenting on other pins, responding to feedback, and joining group boards.
This helps grow your visibility and also makes you more approachable. Plus, when you engage, people are more likely to follow you, save your pins, and ultimately buy your art.
6. Use Pinterest Analytics
Don’t guess—use data to guide your strategy. Pinterest’s built-in analytics will show you which pins are performing well and which ones could use some tweaking. Look at metrics like impressions, clicks, and saves to get a sense of what your audience loves. Then, double down on those winning strategies by creating more of what works!
Final Thoughts: Start Selling on Pinterest Today
Selling on Pinterest doesn’t happen overnight, but with the right strategy, it can become a vital part of your business. Start by optimizing your profile, creating thoughtful, strategic pins, and engaging with your audience. By building a presence on Pinterest, you’re opening up a new avenue to connect with art buyers and grow your creative business.
Ready to dive in? Let me know if you’d like more personalized guidance, or check out my upcoming Pinterest Workshop for a deeper dive into growing your art business on Pinterest!
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