What to Include in a Newsletter for Artists and Creatives
What should I include in my newsletter?
I get asked this question all of the time. Writing your first newsletter can be an intimidating task. Your words are being sent out for your customers to see. What do you say, how do you say it, and how will it be received? No need to worry because I have a few tips to help you decide exactly what to include in your business’ newsletter.
You might be unsure of how often to address your audience. I recommend first determining how often you can realistically create and send an email and how much do you have to say.
Some things to think about include:
What are your current commitments. Do you have time to send a monthly email or would it be better to send quarterly.
Are you producing a lot of new work? How quickly are you creating? Do you have new pieces to show if you do decide to send emails more frequently.
Are you involved in events, art shows or other activities in the community that you could also share about?
Determine what will work for your schedule and write it into your calendar. So many artists get excited and say they are going to send weekly, monthly or quarterly emails, but when the time comes they either forget, are too busy, or have lost interest. Hold yourself accountable to whatever goal to set for yourself. It will make a much bigger impact in the long run.
Next, think about what you want to include in your email. Some topics include:
A new series coming soon
Events or art shows
Updates on the local art community
A little bit about you as an artist