How I️ Grew My Email List by Nearly 50% Last Year
Maybe you have heard the rumors or maybe you haven't, but I️ am here to tell you that if you are an artist then you need an email list. Most artists know this, but they find themselves turning to social media instead...why... because they don't know how to grow their list. I️ want to share the secret that grew my email list by nearly 50% this past year.
As a general rule, email subscribers are 10 times more likely to interact with your content than Instagram subscribers. That's a very high stat. This means we need to focus on growing our list of email subscribers just as much, arguably 10 times more, then focusing on our Instagram followers. The problem is that anyone will follow you on social media but not everyone wants another email coming to their inbox every day. How do we overcome this?
You have to offer them something of value. What can customers gain from your email list that they wouldn't otherwise gain from just clicking on your website or following you on Instagram? Is it a discount, exclusive content, a behind the scenes look, a quiz, or something else?
I️ think all of these ideas are wonderful and should be used, but I️ love giving away something of value. This year I️ have given away a few different freebies. Most recently, I️ have shared my free template to find your Ideal Customer. Why do art coaching clients click on this? Because they want to know who their customer is!
Pro Tip: Join the Membership for my step by step guide to build out a freebie