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THE BLOG

Best Productivity Tools for Artists

Staying productive as an artist can be a challenge, especially when balancing creative projects with business tasks like marketing, selling, and client management. Leveraging the right tools can help streamline your workflow, save time, and let you focus more on your art. Here’s a look at some of the best productivity tools for artists, specifically tailored to help you stay organized and efficient.


1. Google Calendar

Google Calendar is a staple for anyone managing deadlines and juggling projects. As an artist, it allows you to schedule important dates like gallery openings, commission deadlines, and client meetings. You can set reminders for when to order supplies, prep for an art fair, or plan your social media posts. Integrating Google Calendar with your email makes it easy to receive invites and respond to art-related events, while color-coding events helps you prioritize tasks and avoid feeling overwhelmed.


Why it works for artists: It’s free, versatile, and integrates seamlessly with other tools like Gmail, making it easy to stay organized across multiple platforms.



2. Canva

Canva is probably the best if not one of the best productivity tools for artists who need to create visually appealing graphics but don’t have the time to learn complex design software like Adobe Photoshop. This easy-to-use design tool is perfect for creating posters, social media posts, marketing materials, or even portfolio presentations. With a wide range of templates, fonts, and design elements, you can create professional-looking designs in minutes.


Why it works for artists: It’s perfect for promoting your artwork online, designing product mockups, or creating stunning marketing visuals, allowing you to spend more time on your actual art.


3. ChatGPT

As an artist, you’re likely wearing multiple hats—creator, marketer, salesperson—and this can be time-consuming. ChatGPT, an AI tool, helps you with brainstorming, writing artist statements, drafting emails, or generating content for your blog or social media channels. Whether you’re trying to come up with new art ideas or writing a client proposal, ChatGPT provides a seamless way to get those ideas on paper.


Why it works for artists: It takes over repetitive tasks like content writing, allowing you to focus more on your creative process. It also provides a fresh perspective when you’re feeling stuck creatively.



4. Klaviyo

Email marketing is one of the best ways for artists to stay connected with their audience. Klaviyo is a powerful email marketing tool that helps you create segmented email lists, automate follow-up emails, and track user engagement with your newsletters. Whether you’re announcing a new collection or promoting an art show, Klaviyo helps you stay top of mind with your clients and followers.


Why it works for artists: Its automation features ensure that your emails reach the right people at the right time. You can schedule email campaigns for when you're busy painting or working in your studio.


5. Tailwind

Managing social media as an artist can be time-consuming, especially when you’re active on visually-driven platforms like Pinterest and Instagram. Tailwind is a scheduling tool designed specifically for these platforms. It allows you to plan and schedule posts in advance, ensuring your social media presence remains consistent without the need to post manually every day. Tailwind also provides analytics to help you understand which posts perform best with your audience.


Why it works for artists: By scheduling your posts ahead of time, you can batch your social media tasks, freeing up more time to focus on your art. Pinterest, in particular, is great for driving traffic to your website and connecting with potential buyers.


How to Promote Your Art Using These Tools

In addition to using these productivity tools, artists should also focus on promoting their work across various platforms:


  • Social Media: Platforms like Instagram and Pinterest are visual and perfect for showcasing your art. Use Tailwind to schedule posts and track analytics, and Canva to create polished visuals.

  • Email Marketing: Tools like Klaviyo help you stay connected to your buyers and followers through regular updates, event announcements, and new artwork launches.

  • Pinterest: With its image-focused platform, Pinterest is great for driving organic traffic to your website or online store. Consistently pinning your work and optimizing descriptions with relevant keywords can help you get discovered by potential clients.


By incorporating these tools into your daily routine, you can save time, increase productivity, and ensure your art reaches a wider audience. Whether you’re managing commissions, promoting your work, or staying in touch with clients, these tools will help you strike the perfect balance between creativity and business.


For more personalized strategies on how to grow your art business and stay productive, tune in to my podcast The Art Coaching Club, or join The Club, my artist community.

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