Many of the artists I️ work with are ready to take the next step to grow their careers, and for many of them it involves reaching out to a gallery. Where many artists get hung up, is how to make an art portfolio worthy of getting a gallery's attention.
Art portfolio's need to be well-designed, branded, include the necessary requirements, and be easy to send in today's digital world.
My secret tip that helps artists get more responses is the personal art portfolio PDF. What is this you ask? A personal PDF is a one to two page document that sums up who you are as an artist. It includes your bio, statement, pricing, examples of artwork and any other relevant information for a gallery application.
Why is it so great? It makes you look professional because all of your information is in a compact, well-designed package. It makes you appear organized, which is a big leg up when competing against disorganized applications. If you are emailing your application it gives you more room to write a personalized note, versus spending valuable text space typing in your contact, bio and other information. Finally, it will save you tons of time!!
Stop googling, "how to make an art portfolio..." or "what is an art portfolio" and create this one document to use again and again. I recommend all of my coaching clients create these little packets to send out and almost everyone has received positive feedback.
They don't have to be professionally designed. You can design it yourself with something like Canva or InDesign. I️ attached a very simple example to help you to get started. I️ recommend bringing in your own colors or branding, but this example will help you to get started. Click here to access the Art Portfolio Sample PDF.
For more tips on reaching out to galleries, sign up for a 1:1 session with me below! I️ would love to develop a plan to help you get accepted by more galleries.
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