How I️ Improved My Instagram Strategy in Five Minutes
This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.
Social media can be an incredible tool to build your brand and grow your business. The problem is, you need to take the time to post, interact, and stay engaged. With all of your other commitments it is easy to slack off in this area.
After months of spending hours on Instagram for The Scouted Studio and not seeing the best results, I had a friend recommend Tailwind for Instagram.
In only five minutes I signed up and you will not believe what happened.
I now use it for Instagram and Pinterest, but even just using it for Instagram will make a huge impact. Below I share my top 5 favorite reasons I love this company.
Tailwind allows me to upload a series of photos at once, write all of the corresponding captions, and then schedule the posts for future dates. This means I can plan my entire week of content in one sitting and then I don’t have to think about it again.
This is amazing for when we launch a new artist or product and I have to remember to send a newsletter, share a story, post on Instagram, make the work live online, and the list goes on. I try to automate as many of these processes as possible to save me time and to ensure the messaging is consistent and timely.
If I post during the week and I don’t have any specific event or time that I need the post to be shared, I use their Smart Scheduler tool. It picks the best time or times each day to post my photo so that it receives the most engagement. This is extremely helpful for staying relevant and at the top of my client’s feeds.
A study by Tailwind showed that their users could see anywhere from 1.6 to 4.8x more likes on average. Engagement is so important for the algorithm and this tool is a great way to easily see results.
As artists we are drawn to color. You know those amazing Instagram accounts you follow for no other reason than they just are aesthetically incredible. The art you create has so much potential to create a similarly beautiful page, but when you post one photo at a time versus planning out multiple posts at once, it can be difficult to visualize the feed. With Tailwind, you can upload your posts then drag them to different days to create an order that looks best in your feed. Who doesn’t love that?
I FINALLY UNDERSTAND HASHTAGS
I love using their Hashtag Finder to generate the best hashtags. Before this, I never used hashtags, or rarely did. With this tool I have seen way more engagement from people finding my account through hashtags.
Tailwind color codes the hashtags based on that hashtag's number of followers. This allows me to easily spot the best ones to use. Then, I can even save them to a Hashtag List so I can use the lists time and time again.
RESULTS YOU CAN SEE
I immediately saw increase in likes and followers after making the switch. This isn’t a 0-1000 trick, it is simply and easy way to grow an authentic audience of clients and fans.
I get messages all of time saying “I am so glad we found your feed” or “this is just what I was looking for.”
I grew my account by nearly 3000 followers my first year using the app and I continue to see that number increase every day. I know that not everyone will have the same results, but head to their results page to see average results. They are even more impressive.
When building your own business, there often isn’t enough time in the day to get it all done. Finding tools to help you manage the day-to-day tasks will free up your time and get will allow you to get back into the studio.
I can’t imagine an artist that wouldn’t find Tailwind useful. If nothing else it will save you energy and time and is worth testing out. You can sign up for a free trial of 30 Instagram posts by clicking here.
If you're ready to upgrade to Plus, then use this link to get a month free!
I’d love to hear from you. Have you signed up and found success using Tailwind? Tag me on Instagram with your story or comment below!
If you have any questions about social media marketing or Tailwind, feel free to email me or sign up for a one-on-one coaching call. I would be happy to help you get set up and tell you even more ways Tailwind can help your specific business.
I was compensated to create this content, but only began working with Tailwind because I love their scheduling tool that much. If you are still unsure, then try their free trial. Test it out here.