On the Founders Society podcast, hosts Meg Indy and Hayley Price interview Charlotte Holl, the president of Faire La Fête, a luxury French sparkling wine brand. Charlotte shares her transition from a career in luxury fashion, including roles at Chanel, to leading Faire La Fête in the competitive wine industry.
After taking over a struggling importing business, Charlotte discovered sparkling wine from Limoux, France, and built a brand around it. Drawing on her luxury retail experience, she honed Faire La Fête’s branding, customer service, and partnerships. Working alongside family had its blessings and challenges, but her emphasis on underpromising and overdelivering was key to their growth.

Charlotte also delves into the unique aspects of the sparkling wine industry, from lower sugar content to production methods like the traditional technique. Through innovative partnerships, such as sponsoring a Yellowstone-themed event, Charlotte ensured Faire La Fête reached its target audience creatively.
Advice for Entrepreneurs: Charlotte underscores the importance of a long-term mindset, understanding strengths, and celebrating wins. Her journey highlights the value of persistence, creativity, and strategic partnerships in building a brand in any industry.
For a deeper dive into Charlotte’s experience with Faire La Fête and her entrepreneurial insights, check out the full episode of the Founders Society podcast!
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